Writing Style Guide

Use British English spelling and grammar. Follow the Guardian and Observer style guide.

With these additions

  • Post title (h1): Title Case
  • Post sub headings (h2–h6): Sentence case
  • Common word spelling: ecommerce, ebook, internet, website
  • Use em dashes without spaces either side—except in headings
  • Use bold or italic, but not together
  • Posts must have a unique description and one or more topic tags
  • Each image must have an alt title